A rendering of a corner, two-bedroom unit Binyan Studios/SomeraRoad

The Pendry pitch: SomeraRoad has a ‘huge selling point’ for its luxury Gulch tower

SomeraRoad has spent years meticulously building out its southern pocket of the Gulch in preparation for its crown jewel development, the $364 million Pendry Nashville hotel and condo tower. Here’s the firm’s “huge selling point” and its plans to make its make its million-plus-dollar units stand out as condo competition heats up across Music City.

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